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Sometimes, as a small business owner, it feels like you need to be all things to all people, right? From finance, product design, HR, and even marketing!

Well, never fear, Constant Contact is here and ready to pull double-duty, just like you! Create beautiful, dynamic email campaigns, post to all of your social media accounts, manage your contacts, build a landing page or survey, and be able to report on it all and know what’s working!

Constant Contact is a powerful tool and can be a fantastic resource for your business but a little overwhelming to tackle all by yourself. Let GRDC and our Constant Contact certified advisor Heidi Pettigrew of Workflō Consulting, help you get your digital campaigns up and running!

(Not a small business owner, but could you use the help? No problem, all are welcome!)

Starting October 21, GRDC presents a 3-part intensive course to get you up to speed and emailing like a champ!

Register for all three sessions here.

Intro to Constant Contact

October 21, 2021 | 10 AM

New to Constant Contact or need a refresher? In this first session, we’ll explore how to create on-brand e-mail campaigns, best practices in contact and list management, and reading reports to measure success.


Optimizing Your Content

October 28, 2021 | 10 AM

In our second session, we’ll focus on optimizing your content. What do your readers want to hear from you? If you don’t know, maybe now is a good time for a survey. Most readers are typically looking for discounts and promotions, exclusive content, event invitations, and ways to connect with you or others like themselves. By knowing what your readers want, you can write for their interests instead of your own. Wondering what words you should avoid in your subject line? We’ll look at some common things that trigger spam filters.


E-mail Automation

November 4, 2021 | 10 AM

During this final workshop session, we’ll explore how to create automated e-mail campaigns through Constant Contact. Automated e-mails can help to engage new contacts and build lasting relationships through timely and relevant content. When you create a customized series of e-mails, you decide what to communicate, how to align the messaging with your business goals, and when your contacts will hear from you. This is a huge time saver–once the sequence is set up and activated, the e-mails send automatically! Did you know you can send birthday and anniversary e-mails, too?

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