Free on Zoom, but registration required. Register here

About the Workshop: Every entrepreneur knows that building your brand is essential to your ultimate success: your brand is the foundation for all of your marketing activities. But where do you start? At the very beginning – by choosing a business name, logo and tagline that convey the essence of what your business is all about, that tell the customer your promise to them in an easily recognized and understood format. In this workshop, you’ll learn the fundamental do’s and don’ts when it comes to names, logos and taglines. You’ll also walk away with a list of free and low-cost resources you can use to help you find the right business name, logo and tagline for your business.

About the Instructor: Alison Chisolm knows the good, the bad, and the ugly when it comes to branding thanks to her nearly 15 years as a serial entrepreneur and as a coach and mentor to everyday entrepreneurs.